#lethopebloom

Flowers can send a powerful message. A message of love, of friendship, support, trust, companionship and, most of all, hope. The Dutch horticultural sector wants to spread this message of hope and love among those who need it most: Our lonesome elders who in these times are more vulnerable than ever before. Friday April 10th a beautiful, colourful bouquet will be delivered to their doorstep to brighten up their day and give them that spark of hope our elders need and deserve right now. So, this Friday, let hope bloom!

It’s the first day of the initiative, which means local growers are harvesting the flowers that will be used in arranging the special #lethopebloom bouquets. Let’s have a look.

Day 1: The  kick-off

#lethopebloom

For your floral inspiration

Want to see more inspirational floral stories?

Today we take a look at the wide array of flowers being used in the #lethopebloom bouquets.

Day 2: Even more flowers

The last batch of flowers is prepared before they leave the growers. Just take a look at the sea of flowers being used in this initiative.

Day 3: A sea of flowers

The bouquets are taking shape. The expert arrangers of #lethopebloom are turning the flowers into beautiful bouquets which will put a smile onto the face of our senior citizens.

Day 4: Creating the bouquets

The moment is here! The flowers are brought to the elderly to give them all a little hope. With a little help from Dutch rapper Ali B. of course.

Day 5: Let hope bloom! (part 2)

It is time to load the bouquets onto the trucks and start delivering them to the elderly. And that is an impressive logistical operation.

Day 5: Let hope bloom! (part 1)

#lethopebloom

Flowers can send a powerful message. A message of love, of friendship, support, trust, companionship and, most of all, hope. The Dutch horticultural sector wants to spread this message of hope and love among those who need it most: Our lonesome elders who in these times are more vulnerable than ever before. Friday April 10th a beautiful, colourful bouquet will be delivered to their doorstep to brighten up their day and give them that spark of hope our elders need and deserve right now. So, this Friday, let hope bloom!

It’s the first day of the initiative, which means local growers are harvesting the flowers that will be used in arranging the special #lethopebloom bouquets. Let’s have a look.

Day 1: The  kick-off

Want to see more inspirational floral stories?

#lethopebloom

For your floral inspiration

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Today we take a look at the wide array of flowers being used in the #lethopebloom bouquets.

Day 2: Even more flowers

The last batch of flowers is prepared before they leave the growers. Just take a look at the sea of flowers being used in this initiative.

Day 3: A sea of flowers

The bouquets are taking shape. The expert arrangers of #lethopebloom are turning the flowers into beautiful bouquets which will put a smile onto the face of our senior citizens.

Day 4: Creating the bouquets

The moment is here! The flowers are brought to the elderly to give them all a little hope. With a little help from Dutch rapper Ali B. of course.

Day 5: Let hope bloom! (part 2)

It is time to load the bouquets onto the trucks and start delivering them to the elderly. And that is an impressive logistical operation.

Day 5: Let hope bloom! (part 1)